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We've Simplified How We Describe Our Later Living Homes

10th July 2026

We're pleased to announce the next step in our Brand Evolution journey. 

Over the past few months, we've been reviewing how we describe our housing and services to make them simpler, clearer and easier for customers to understand. Following extensive work behind the scenes, these changes have now been implemented across our website and MyTrust portal. 

Our aim is simple – to help customers quickly understand what type of home and support is available, making it easier to explore housing options and apply for a home that suits their needs.  


Why we're making this change 

Customers told us that our previous service descriptions could be difficult to understand. By simplifying our language and creating a more consistent housing offer, we're making it easier for current and prospective customers to understand what Trust provides. 

Importantly, these changes do not affect the services delivered in our developments. They simply provide clearer descriptions that better reflect our offer and improve the customer experience.  

Thank you to all customers who contributed feedback throughout the development of these changes and supported their implementation. Your input has helped shape a simpler, more customer-friendly Trust. 

What's changing? 

Our housing and service offerings will now be grouped under simpler, more customer-friendly names. 

Later Living 

Previous service names including Amenity Housing, Retirement Housing, Sheltered Housing, Supported Housing and Housing with Care have been simplified into four clear categories:  

  • Later Living 
  • Later Living with Support 
  • Later Living with Meals 
  • Later Living with Care 

Everyday Living 

We've also updated the names of our wider housing options: 

  • General Needs Housing is now Everyday Living 
  • Mid-Market Rent is now Everyday Living Mid-Market 

What does this mean for customers? 

These changes are about making it easier to understand and navigate our housing offer. 

There are no changes to the services customers receive. The housing, support, meals and care available in our developments remain exactly the same.  

The only change is the language we use to describe them, helping customers, families and future applicants more easily understand the options available and choose the home that's right for them. 

Thank you to all customers who provided feedback and supported the development of these changes. Your input has helped us create a simpler, clearer and more customer-friendly Trust.