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  3. Introducing Ready, together: our new five-year strategy

Introducing Ready, together: our new five-year strategy

10th November 2026

Today we’re launching Ready, together, our new five-year strategy and vision for the future.

Together, we've built something special at Trust and we're now getting ready for the next chapter. We do so with confidence, building on our strengths and the progress we've made together over the last five-year strategy. But there is much more to be done.

With Scotland in the grip of a national housing emergency, the need for safe homes, care, support and community has never been greater. Ready, together remains firmly focused on delivering the very best for our customers. We'll keep investing in our homes, build new affordable and energy efficient homes for people who need them, and provide the care and support that helps people live well.

We're ready to go further with technology, ready to extend our reach and impact for our customers and communities, and ready to develop the workforce of the future. It's about building on what works, going further where we can, and continuing to make a positive difference for our customers and communities.

The strategy has been shaped by more than 1,500 customers and almost 200 colleagues and is centred around three key pillars:

  • Customer Ready - we're making Trust easier to deal with. We'll get to know our customers even better so that we can help sooner, and behind the scenes we're cutting out repetition and paperwork so that our teams have more time to focus on what matters to our customers.
  • Impact Ready - we're more than a landlord. We want to be a positive presence in our communities, with homes that are warm and affordable, and support our customers to live well. As we grow, we can help more people.
  • Future Ready - the people who look after customers, homes and communities are what make Trust. So we want to look after them too: helping them to learn and grown, giving them modern tools, and build on Trust as a place where good people want to build a career.

Underpinning this, we will use technology and data responsibly, and look to grow sustainably, to help us deliver our strategy over the next five years and, most importantly, improve experiences and outcomes for our customers.

Welcoming the new strategy, Jackie McIntosh, Trust’s Chief Executive, said: “Our previous strategy delivered transformational change as we continued to invest in our capabilities and moved forward during challenging times.

Our customers will always be our priority. Through ‘Ready, together’, we are renewing our commitment to being a housing provider of the future, embracing digital technology to provide the very best service and support to those who need it.

“Trust has firm ambitions to grow sustainably over the next five years. Building on our strong foundations, we want more individuals and families across Scotland to benefit from the security of a warm, safe and affordable home.”

David Knight, Chair of Trust, added: “It is a privilege to step into the role of Chair at such a pivotal moment for Trust. The Board is fully united behind ‘Ready, together.’ It is a confident, forward-thinking strategy backed by strong governance, operational resilience and an unwavering commitment to excellence.

“Trust has unique strengths, combining deep expertise in housing and care with the stability and ambition required to deliver modern housing growth. I look forward to working closely with Jackie, our Board and our team as we implement this strategy, create thriving communities and reinforce Trust’s position as a partner and employer of choice across Scotland.”

Find out more about Ready, together and what our ambitions for the next five years mean for our customers and communities.

Explore Ready Together here

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© 2026 Trust Housing Association. Registered Scottish Charity No. SC009086. Registered by the Scottish Housing Regulator HEP 143. Registered under the Co-operative and Community Benefit Societies Act 2014, No. 1778R(S). Registered as a Scottish Property Factor, No. PF000333. We are a not-for-profit housing association registered with, and regulated by, the Scottish Housing Regulator, the Care Inspectorate and the Office of the Scottish Charity Regulator.