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Our Strategy & Values

Our Mission Statement

Our purpose is to provide quality homes and services that offer independence and choice.

Our vision

Our vision is to be an excellent organisation that improves people’s lives and is a market leading provider of quality homes and services.

Our values

We are about much more than bricks and mortar. This is reflected in our values, which underpin our purpose and vision.


We’re a person-centred and forward thinking organisation, and we care deeply about our customers as well as the people who deliver our services.

We’re also passionate about promoting Equality, Diversity and Inclusion (EDI) and aim to treat everyone we work with fairly and with respect go to our EDI page for more information.

Our ‘people first’ approach is supported by our Investors in People Gold accreditation and status as Leaders in Diversity.


Our Bright Future strategy

Trust’s five-year business strategy, Bright Future, sets out an ambitious plan for the future and shows what we intend to do to turn our vision into reality.

If you’d like to know more about our Bright Future strategy please get in touch